Voice practice for commercial real estate professionals

Get your reps in.

RepRoom Commercial is the practice room for the conversations that pay you: the owner call, the LOI, the fee, the retrade, the tenant who wants out. Talk out loud with lifelike owners, tenants, investors and brokers who push back like real people — then a coach who has closed a few hundred deals tells you exactly what to say next time.

Start a free session Meet the characters

No script to memorize. No partner to schedule. Five minutes, out loud, on your phone or laptop.

LiveThe Investment Listing Pitch04:12

Harold

Built on ElevenLabs AgentsFourteen commercial scenes · four levelsScored on five dimensionsWorks on your phone

Why this, why now

Commercial is learned one expensive conversation at a time.

Most commercial brokers learned the owner call, the LOI and the fee conversation on a real deal, with a real client, one at a time — and the newer brokers, assistants and residential agents crossing over rarely get to practice at all. RepRoom Commercial gives them the reps first, so the real one isn't the first one.

commercial conversations, from the tax-roll owner call to a $300,000 retrade three days before closing. Each one a real voice with a hidden motivation you have to earn.

levels for every scene. Guided has no objections and helps you along. Warm has one. Standard is a normal skeptic. Hard is a real Tuesday.

things Coach scores that decide whether you get paid: rapport, discovery, value, objections, and whether you asked for the next step.

How it works

Pick a scene. Talk it out. Get scored.

01 — THE BRIEF

Read the room

Every scene opens with a one-minute brief: who's across the table, what they say they want, what they actually want, and what "winning" looks like. Choose your level: Guided, Warm, Standard or Hard.

02 — THE CONVERSATION

Say it out loud

A real voice picks up. Leonard gives you ten seconds. Kristen goes quiet and waits. Doug has done the math. They react to what you actually say — not to a script — for five to eight minutes, and when they have to go, they'll ask you what the next step is.

03 — THE SCORECARD

Hear what to fix

Coach reviews the transcript, scores you on five dimensions, quotes the moment that decided it, and gives you the exact line to say next time. Then you run it again, one level harder.

Start here · Commercial Foundations

The everyday conversations of someone new to commercial.

For new brokers, assistants, team members and residential agents crossing over. Friendly people, low stakes, real skills: the owner call, "what's my building worth," the LoopNet inquiry, the tenant-rep intake. Run each on Guided first — the character helps you along if you stall — then on Warm, where they raise one honest objection.

5 min

Prospecting · canvassing the property records

Leonard

The Owner Call

Owns a 12,000-foot strip center his wife's family built. Not selling. The grocery anchor's lease is up in fourteen months and nobody's called him back.

Practice →

5 min

Social · the chamber mixer question

Patricia

“What’s My Building Worth?”

Dentist. Owns her 4,000-foot office condo. Her associate wants to buy the practice in two years and can't afford the building. She just wants a number.

Practice →

5 min

Online lead · retail space callback

Devin

The LoopNet Inquiry

Sent 'Is the 2,400 sf still available? What's the rent?' at 11 p.m. Coffee shop, second location, needs a drive-through. Has never heard the letters NNN.

Practice →

6 min

Tenant representation · needs analysis

Angela

The Tenant Rep Intake

COO of a 40-person engineering firm. 'We need more space.' Lease up in nine months, landlord's renewal on her desk with a sixty-day deadline.

Practice →

5 min

Tenant feedback · 'we’ll circle back'

Omar

After the Tour

Founder who just toured three suites. Loved B. Says 'we'll circle back.' Five years scares him and his co-founder only saw it on FaceTime.

Practice →

5 min

Broker to broker · getting cooperation

Stephanie

The Co-Broker Call

Senior industrial broker with the listing your buyer wants. Twelve minutes, four fake buyers this month, and the co-broke is two percent.

Practice →

5 min

Past client · the referral ask

Naomi

The Closed Client Check-In

PT clinic owner, sixty days in, booked out three weeks. The back room is still 78 degrees. Her friend is about to sign a med-spa lease without a broker.

Practice →

Then · Commercial Deals

Seven conversations that pay you.

Cap rates and reality. An LOI with a CFO who uses silence. The fee. A tenant who wants out. A retrade. A fourteen-month expired. Buy or lease. Each character has a life, a hidden motivation, and objections they'll raise in the order a real person would.

8 min

Listing presentation · cap rates and reality

Harold

The Investment Listing Pitch

Owns 24 units, managed them himself for thirty years, wants a 5-cap because Elm Street got one in 2021. His son wants him out before winter.

Practice →

8 min

Landlord representation · trading terms

Kristen

The LOI Negotiation

CFO negotiating 9,000 feet: seven years, six months free, $60 TI, fixed options, no guaranty. Uses silence. You represent an 18%-vacant landlord.

Practice →

7 min

Fee objection · landlord

Doug

The Fee Conversation

Landlord with 6,000 feet empty for eight months. 'Eighty-four thousand dollars for two phone calls.' His buddy did it himself off LoopNet.

Practice →

6 min

Tenant client · eighteen months into ten years

Marisol

The Tenant in Trouble

Chef-owner, eighteen months into ten years, sales down thirty percent, personal guaranty. Texted 'I need to get out of this lease.' You leased it to her.

Practice →

7 min

Seller representation · due diligence surprise

Alan

The Retrade

Your seller's buyer, three days before diligence ends. Roof report says $340,000. He wants $300,000 off. He has a coating bid he didn't send.

Practice →

6 min

Cold call · fourteen months, forty percent vacant

Barbara

The Expired Office Listing

Inherited a 1980s office building, forty percent vacant, fourteen months with another broker, six showings. Don't say 'the office market is tough.'

Practice →

7 min

Owner-user · the decision conversation

Carlos

Buy or Lease?

Plumbing company, 14 trucks, lease up in ten months. 'My accountant says buy.' Found a building online with a yard too small for his trucks.

Practice →

Also from RepRoom

Residential · Land

The residential room is at reproom.netlify.app. The land room is Landverse AI's Deal Room. Brokerages can add their own scenarios and scripts.

Talk to us

The scorecard

Not "great job." Say this instead.

Coach listens to the whole conversation, scores five things that actually predict whether you get paid, and quotes the moment that decided it — with the words a top commercial broker would have used there.

Rapport — sounded human, listened, matched their energy
Discovery — asked the questions that mattered before pitching
Value — explained what you do, plainly and specifically
Objections — acknowledged, clarified, answered, confirmed
Close — asked for the commitment, set a dated next step

Partial

You rebuilt his NOI without a fight — and then you never asked for the listing.

Rapport

Discovery

Value

Objections

What worked

You asked about thirty years of managing the building before you said a number. He stopped saying "three-six" right there.

Fix this next time

You ended with "talk it over with Mike." Instead: "Can we get Mike on a call Friday with these three sales in front of him?"

Teams & brokerages

Onboarding that sounds like the job.

Give every new broker and assistant fourteen real conversations before their first real one. Roll the LOI conversation out to a whole office in a week. See who's ready for an owner's conference room before you send them to one.

See team plans Ask about a pilot

days from the first owner call to a retrade — one scene a day, one level up each week.

1 wk

to roll out a new objection to an entire office — everyone practices the same scene, you read the scorecards.

scores per broker per scene, visible to the team lead. Know who's ready before it costs you a listing.

Yours

Custom scenes from your scripts, your asset classes, your market. Your brand on the practice room.

Founding rates

Less than one coaching call. Every day.

Coaching programs run $749 to $1,299 a month for two calls. RepRoom Commercial is the practice between the calls — unlimited, private, and honest.

Free

Three practice sessions. No card.

Any scene, any difficulty
Full scorecard

Start free

The honest answers.

Is it actually voice? Like, talking?

Yes. You speak, they speak. The characters run on ElevenLabs Agents — the same real-time voice technology used in production phone systems — so they pause, go quiet, interrupt, and respond to what you actually said. Headphones help. A quiet room helps more.

How does the scoring work?

When you end the scene, Coach reads the full transcript and scores five dimensions on a 1–10 scale calibrated so that 5 is an average working commercial broker and 8+ is rare. Every improvement comes with the exact words to use. It's honest on purpose: a conversation that never asks for a next step can't score above 4 on Close.

I'm new to commercial. Is this for me?

It's built for you. Start with Commercial Foundations on the Guided level: the characters are friendly, they raise no objections, and if you stall they'll hand you an opening. Coach leads with what worked and gives you one fix. When that feels easy, move to Warm.

Can I run it on my phone?

Yes. RepRoom works in Safari and Chrome on iPhone and Android, and in any desktop browser. Practice in the car before the appointment (parked, please).

How does a scene end?

When you ask for the next step — a walk-through, a meeting with a date, an LOI, a signature. Around the recommended time the character will say they have to go and ask you what's next; that's your cue to close. You can also say "end scenario" at any time.

Can we add our own scripts and scenarios?

Office and brokerage plans include custom scenes built from your scripts, your asset classes and your market — office, retail, industrial, multifamily, medical, investment sales, tenant rep.

Who hears my practice sessions?

Only you and Coach. Sessions are processed to generate your scorecard. On team plans, your team lead sees scores and coaching notes, not audio, unless you share it. Characters are fictional; any resemblance to your actual owners is because your owners are like this too.

The next one is real. This one isn't.

Run the conversation before it counts.

Start a free session